Audi's Le Mans winner on the school run in German TV ad
But even this seemingly benign twist on the race on Sunday, sell on Monday ethos that's underpinned car marketing from the very first days of the automobile wouldn't get past censors who'd make Mary Whitehouse's National Viewers' and Listeners' Association seem like a bunch of free-thinking libertarians. Why? "There should be no suggestion that competitive sport has been used in the development of increased power, speed etc in road cars" says section 11.9.2 of the BCAP Television Advertising Code.
Now, those of us of a more pedantic bent could argue there's naff-all technology transfer between the R18's diesel hybrid powertrain and the RS6's V8 petrol motor and the ad could run. Picking a lazy stereotype purely for the purposes of illustrating an example - honest - if the advert had depicted a diesel powered A6 with its LED headlights inches off the bumper of a Prius in the Autobahn fast lane that'd have really shown how endurance racing imitates life on the roads.
watch it here!