Thursday 19th September 2013


Why do you need internet access in a BMW? To undertake a bank job, obviously

A video entitled 'Big Business. Thanks to BMW ConnectedDrive' seems fairly innocuous. Perhaps a trader is using the internet in their BMW to check stocks, or maybe a property developer wants to research an area en route.

Both viable, but perhaps a tad predictable. So instead BMW has decided in all its wisdom to imply that ConnectedDrive can help the armed robbery division of your 'Big Business'. Seriously.

It's all by implication. However, the combination of one driver, three men disguised as clowns and a quick check using ConnectedDrive of the bank's opening times make the intentions rather blatant. It's all rather last minute for a robbery to our eyes though, which rather suggests a lack of planning...

See here.



Author: Matt Bird